Eleanor Vance is a digital marketing veteran with 12 years of experience leading growth teams for London-based SaaS companies and creative agencies. She is a specialist in integrating Generative AI into design workflows and automating CRM processes to enhance customer experience (CX). Eleanor focuses on high-ROI strategies like omnichannel consistency and data-driven personalization.
Eleanor Vance combines a background in Graphic Design from Central Saint Martins with an MBA in Marketing Strategy, giving her a unique blend of creative and analytical skills. She has led digital transformation projects for high-street retail brands and B2B tech firms, helping them adapt to the rapid rise of AI tools like Midjourney and ChatGPT. Eleanor is an expert in structuring asset management to maintain brand consistency while speeding up production times by 50%. She advises on the ethical and legal use of AI in creative work, ensuring copyright compliance and brand safety. Her technical proficiency covers the implementation of CDPs (Customer Data Platforms) and marketing automation tools like Zapier, ensuring that technology serves the human connection rather than replacing it. Eleanor writes to help marketing leaders justify budgets to skeptical CFOs, proving the value of brand building and customer retention through rigorous attribution modeling and Net Promoter Score (NPS) analysis.